TikTok is introducing a new feature that permits them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform announced that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a rise in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this material is considered mass-produced AI material, a term for inferior, factory-style content that is often absurd or bizarre.
“We know from our community that many people like content created using AI tools, including computer-generated images to educational videos, and we intend to provide users the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The service shared that there are presently over a billion videos on its service identified as AI-generated. Overall, more than 100 m pieces of content are added to the platform every day, making AI content a limited part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of artificial media they watch by accessing the “manage topic” feature in the platform and picking the AI content topic. Additional categories that can already be modified under the tool encompass politics, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s policies mandate users to identify convincing AI-generated content, and it forbids malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is unmarked can be removed under its terms of service.
In addition, the service will now add an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is intended to stop users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally launching a $2m educational fund for specialists and groups to create learning resources about ethical AI use. This initiative will support charitable organizations specializing in educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid discussion over plans to lay off numerous safety staff in the UK. It is set to cut 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by staff. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
